Intro

Data Layer Demo

Actions

Google Tag Manager

• gtm_load

  Loads the Google Tag Manager Base script onto your page

  Arguments

  containerId

  Example: GTM-5L38SF3

  Enter Your Own Container ID Add Container

• dataLayer_event

  Fires a data layer event that can be used by Google Tag Manager.

  Arguments

  eventName	Example: userSignUp
  eventProperties	Pass in an object of event properties you want to add to the event.

  Enter A Test Event Name

  Key Value

  Test Data Layer Event

Meta

• meta_load

  Adds the base Meta pixel to your pages.

  If you're installing Meta through Google Tag Manager do not load meta using this action.

  Arguments

  pixelIds

  Commas separated list of IDs to load. EX: 123,abc

  Enter Your Pixel ID(s) Add Pixel Code

• meta_event

  Sends an event to Meta

  You can use this to send events even if Meta is loaded through Google Tag Manager.

  Arguments

  eventName	Example: userSignUp
  eventProperties	Pass in an object of event properties you want to add to the event.

  Enter A Test Event Name

  Key Value

  Send event to Meta

Openpanel

• openpanel_load

  Adds the base Openpanel script to your pages.

  If you're installing Openpanel through Google Tag Manager do not load Openpanel using this action.

  Arguments

  clientId

  Enter your Openpanel Client ID

• openpanel_event

  Sends and even to Openpanel

  You can use this to send events event if Openpanel is loaded through Google Tag Manager.

  Arguments

  eventName	Example: userSignUp
  eventProperties	Pass in an object of event properties you want to add to the event.

Posthog

• posthog_load

  Adds the base Posthog script to your pages.

  If you're installing Posthog through Google Tag Manager do not load Posthog using this action.

  Arguments

  region	Default: "us" // "eu"
  key	The API Key for your Posthog account EX: phc-1234567890...
  personProfiles	Default: "always" // "identified_only". Leave blank for always. Always will track anonymous visitors. Identified Only will not track anonymous visitors.

• posthog_event

  Sends and event to Posthog

  You can use this to send events even if Posthog is loaded through Google Tag Manager.

  Arguments

  eventName	Example: userSignUp
  eventProperties	Pass in an object of event properties you want to add to the event.
  setProps	Pass in an object of person properties you want to associate with the visitor. Using set replaces any property value that may have been set on a person profile and is typically used for properties that may change over time – e.g., email, current plan, organization name.
  setOnceProps	Pass in an object of person properties you want to associate with the visitor. set_once only sets the property if it has never been set before and is typically only used for information that is guaranteed to never change – e.g., the first URL a user visited, or the date a user first logged in.

• posthog_identify

  Identify a visitor in Posthog

  You can use this to send events even if Openpanel is loaded through Google Tag Manager.

  Arguments

  distinctId	Example: example@example.com
  personProperties	Pass in an object of person properties you want to add to associate with the visitor